Jic Jac - Blue Raspberry

Today’s drink is a vibrant blue color, and everyone knows that if it’s blue it MUST be raspberry flavored.  I’ve ranted about my hatred of blue raspberry before so for the sake of Old 52, who supplied us with this soda, I’ll refrain.  Jic Jac Blue Raspberry is the official name of the soda at hand, but according to the label all I need to do is “Just Say” Jic Jac.  It’s a nice simple slogan on an even easier logo.  It’s very retro looking and coupled with a fun name like Jic Jac it moves it into the top 5 for me… logo wise.  Of course Jic Jack Blue Raspberry is made with cane sugar, but what I didn’t expect to see in the ingredients was raspberry extracts.  It’s rare that I actually see the word “raspberry” on anything raspberry flavored anymore.  So maybe my initial judging was a bit too harsh.  Let’s find out, shall we?

Ok, so the smell makes me a little more excited as well.  The aroma alone from the drink portrays that it’s both sweet and sour.  It also tells me that what I’m about to taste is similar to raspberries.  I know, I know, a raspberry soda should smell like raspberries… sadly that is not the case most times.  Usually a raspberry soda smells more like random candies than raspberries.  While Jic Jac does smell of candy the raspberry smell is what first catches and holds onto your olfactory glands.  Taste time!

There’s the sour, and there’s… the… sweet.  The sweet took a little longer than I thought to reach my taste buds.  Jic Jac Blue Raspberry soda is fairly average.  Initially you’re greeted with candy raspberry flavoring touched with sour.  As you move the soda around in your mouth the sour intensifies up until it makes its way down your gullet.  After the soda leaves your mouth the sour sensation dissipates into sweetness, that while slight, reminds me of cotton candy.  My favorite part of this journey is when Jic Jac is residing upon your tongue getting more intense by the second.  It sits in there like an angry hive of bees, rasp-bee-ries if you will.  These rasp-bee-ries don’t like to be shaken, but who does?  With each swish of your mouth they begin to sting your tongue.  Fed up with having your tongue stung you swallow, only to have them scrape the back of your throat as they perish.  Such is the life of a rasp-bee-ry.  Only with a burp do the haunting spirits of the rasp-bee-ries get to give their final farewell.  Even though I just likened Jic Jac Blue Raspberry to having a mouth haunted with magical ghost bees I stick by my original assessment that it’s average.  Nothing about it blew me away, but I wouldn’t mind trying other Jic Jac flavors.  I could be biased due to the fact that we’re talking about a blue raspberry soda, then again I could be spot on.  I guess the only way you’ll know is if you… (see what I’m doing here)

~A

Twist always questions his own mortality when put next to something blue